PR, Social & Buzz

World Pro Ski Tour 2018

World Pro Ski Tour – 2017 Social Media Launch

Situation:  World Pro Ski Tour needed brand awareness among skiers, sponsors and resorts in advance of the 2017 tour.

 

Solution: I was hired to launch their social media presence using video-rich content culled from the CBS Sports Network broadcast in 2016.

 

Results: The successful launch advanced their social metrics across YouTube, Facebook, Instagram and Twitter. Please see case study for more.

City's Edge Jazz Gallery

Tony Brescia at City’s Edge Jazz Gallery, presented by Frangelico Liqueur. (Hartford, CT)

City’s Edge wanted a new way to promote it’s jazz club in Hartford’s West End so I created a series of fine art exhibits with monthly receptions. Fun Fact:  I modeled for this piece and the feather hat I’m wearing was autographed by Fred Schneider, lead singer for the B52s.

Acura of Avon

Acura of Avon Salutes Connecticut Artists (Avon, CT)

I approached The Executive Auto Group with a promotional concept to use fine art as a gift with purchase to promote the new Acura TL. It didn’t create purchase incentive but certainly gained them press they wouldn’t have gotten otherwise!

Mother Health/Physical Intelligence

Physical Intelligence fitness studio (Weston, CT)

High-end personal fitness coach wanted to promote a special conditioning program for pregnant and new mothers.

JBE Release/ZuZu's


“Eat” with June Bisantz-Evans, presented by Frangelico Liqueur (Hartford, CT)

ZuZu’s Basement Gallery – downstairs from ZuZu’s Coffee Bar, an exciting new concept venue in Hartford, CT. I curated, secured sponsorship (Frangelico Liqueur), promoted, and presented bi-monthly art exhibits w/receptions that re-purposed ZuZu’s appeal to a buzzy “see and be seen” arts destination.

Results: 100’s of thousands of media impressions for venue, artists, and for the City of Hartford during a period of economic development. We sold art, coffee, and Frangelico too.