Concepts for Promotion & Sponsor Activation

I’ve written scores of promotional and sponsorship activation concepts.  Here are a couple of case studies and I’m happy to discuss others on request.

Clotheslines: An Uncommon View.  Concept, project management, oversight for sponsorship, media and creative development.

The Clothesline Project meets Clotheslines from Around the World. A fine art exhibit to raise awareness & funding CT Domestic & Sexual Violence Programs.

Connecticut Open tennis

A case study of activation ideas for sponsors of the CT Open tennis event. Concepts for aligning with brand, social responsibility and sales goals.

HBO "Carmela's Kitchen" Promotion

Sweeps to incent cable call center reps to sell HBO. Successfully leveraged original series programs The Sopranos and Sex in the City.