Beerfests.com is a festival and event ticketing platform for national craft beer promoters. CT Beer is a sister company that supports and promotes the craft beer industry in Connecticut.

My role:  Copywriting and copyediting: sales presentations, website, b2b sales flyers.

Situation: While re-igniting my consultancy, I needed a vehicle to keep in touch with the many people in my network. Authentically keeping in touch with your network, clients or customers builds credibility. Good News for Modern Marketers is my way of saying hello while bringing a light touch to trending topics. A monthly promotional giveaway was added to encourage engagement.

Solution:  I love to write newsletters and created Good News for Modern Marketers that is digitally distributed to my sports, entertainment and media contacts. Writing for radio has taught me to capture attention and boil it down to quick snackable bytes. A monthly promotional giveaway was added to assist engagement.

 

Situation: Gillette razors had a new promotional intranet tool for it’s Latin American Sales force.

Solution:  I worked with the backend development guys to learn about the tool and develop the tutorial.

Situation:  Heritage Custom Builders was revamping it’s web site and looking to more readily be found. I was provided with word targets and keywords to populate the content for topics that ranged from architectural styles to custom flooring and gourmet kitchens.

Situation:  Investopedia.com, a respected learning portal for the financial community, requested 250 test questions for the Series 66 practice exams it offers. Series 66, also known as the Uniform Combined State Law Examination, qualifies an individual to become an investment advisor representative or securities agent (in conjunction with the Series 7 exam).

Solution: As someone who once held Series 66 and Series 7 licenses, it was a natural fit to deliver 250 multiple choice scenarios covering topics like laws and regulations, economic factors, characteristics of investment products, investment recommendation strategies.