ABOUT TAMMY
Hi, I’m Tammy and thanks for coming by (I wish I had a beverage to offer you).
In short: I am a business geek with a creative streak. Versatile, adaptable and strategic. No matter what.
Long form version:
Broad Business Background
From investment banks and luxury cars to shampoo, sports and M&M/MARS, I offer diverse experience and curiosity about your business.
Schooled by Rockers, Media Queens, Classic Consumer Brands, Sports Marketers…and FINRA
Years in media sales, sponsorship, and promotional marketing have bounced me into the trenches with a lot of smarty pants types who recognized me as a writer along the way.
– Broadcasters, consumer brand marketers, international travel advertisers, and financial wizards
– Agency people from advertising, marketing, promotion, sports, and event sponsorship
– Sports gurus, entertainment promoters, and event marketers
– Publishers, editors, and the press
– Graphic designers, beloved Italians, and a multi-cultural mix
10 Best Practices From Mentors
- Identify the problem you solve for your client/customer
- Answer “what’s in it for me?” in your copy strategy – and that “me” is your client/customer
- Advocate for white space in design so your audience can focus. (Edit text, reduce visual clutter)
- Encourage search by using sub-heads liberally, with strategic keyword placement
- Champion shorter PowerPoint presentations
- Know that “VIP” matters – everyone loves front-row seats and a selfie
- Give lots of love to the talent – whether they are celebrities or executives
- Sponsor events and create partnerships that elevate your brand
- Learn sports metaphors for business (even though rock radio taught me much spicier language)
- Know: grammar still matters and accuracy always counts
THE FINRA PART
Following 9/11, I pivoted and became a financial advisor for American Express. (Series 7, Series 66, and life and health insurance licenses).
In the end, I stayed in my own lane. Today, I use that experience as a financial content writer, editor, proofreader.
THE SPORTS MARKETING PART
Connecticut Open, presented by United Technologies (formerly Pilot Pen tennis, presented by Schick)
In 2010, an opportunity arose to bring partnership marketing skills to a pro tennis championship in New Haven, Connecticut (a U.S. Open Series event on the WTA tour). And I stayed for six years.
Ultimately, I became head of sponsorship and, while instrumental in securing nice partnerships for the event, I especially enjoyed helping bring company social responsibility goals to life. Consulting on Aetna’s smoothie blender bike and pairing Kind Snacks with Newtown Kindness bring stories to mind.
Learning about TV coverage and the value of sponsor signage appearing on domestic and global networks was also rewarding.
As department head, it was my responsibility to write for the department, including B2B sales and marketing materials, web content, TV bumpers, PR talking points, and sponsor PA announcements.
PRO TIP: Business gets done in hospitality suites. Be sure your CEO is present.
World Baseball Classic (Latine audiences – U.S. and Toronto)
“Will you be there for your country?” became our refrain for passionate Latino baseball fans in key tournament markets. I had a leadership and writing role on the agency team that ignited a frenzy in local tournament markets.
We achieved all goals using a creative 360 media and promotional strategy (ticket sales, TV ratings, online streams, and apparel sales).
BRINGING YOUR RESEARCH TO LIFE
I love finding the story in research studies and using it to educate, influence, or persuade. Recent work with financial education publisher HorsesMouth and its partner, Alliance for Lifetime Income (ALI), revolves around communicating study results to financial advisors and their clients.
Topics include: values and emotions around financial security, making women your financial ally (for advisors), and strategies for women seeking a secure retirement (for clients).
REGULATED BUSINESSES WELCOME!
Whether it’s financial, pharma, cannabis, or craft beer, wine and spirits, I can write your copy and help get it reviewed.
ADAPTABLE, FLEXIBLE, AGILE
Happy to write in any voice…as a trusted financial advisor or a talking piece of bubble gum. These days I’m a bot that edits AI to human speak.
COLLABORATIVE
Consider me an extension of your business – and I’m always happy to collaborate with your designer.
LOW MAINTENANCE
With or without a team, I take quick direction and follow through on every project to the flawless finale.
