ABOUT TAMMY 

Hi, I’m Tammy and thanks for coming by. 

In short: I am a business geek with a creative streak. Versatile, adaptable and strategic. No matter what. I write for business and consumers, primarily marketing and educational content. 

Long form version:

Broad Business Background

From investment banks and luxury cars to shampoo, sports and M&M/MARS, I offer diverse experience and curiosity about your business. 

Schooled by Rockers, Media Queens, Classic Consumer Brands, Sports Marketers…and FINRA

Decades in media, sponsorship and promotional marketing have put me in the trenches with a lot of smarty pants people who knew a “creative” when they needed one. That thrilled me to work with them!

 – Broadcasters, consumer brand marketers, international travel advertisers, and financial wizards

 – Agency people 

 – Sports gurus, concert promoters, and event marketers

 – Publishers, editors, and the press

 – Graphic designers, beloved Italians, and a multi-cultural mix

10 Best Practices I Picked Up

1. Identify the problem you solve for your client/customer
2. Answer the WIFM (what’s in it for me?) in your copy strategy – and that “me” is your client/customer
3. Advocate for white space in design so your audience can focus. (Edit text, reduce visual clutter)
4. Encourage search by using sub-heads liberally
5. Champion short and effective PowerPoint presentations
6. Know that “VIP” matters – everyone loves front-row seats and a selfie
7. Give lots of love to the talent – whether they are celebrities or executives
8. Sponsor events and create partnerships that elevate your brand 
9. Learn sports metaphors (even though rock radio taught me much spicier language)
10. Know: grammar still matters and accuracy always counts

THE FINRA PART 

Following 9/11, I pivoted from marketing to what was then American Express Financial Advisors. I was intrigued by the business and the notion of people’s prosperity. 

I studied like a madwoman and scored my Series 7, Series 66, and life and health insurance licenses-CT/NY.

Today, I use that experience to navigate the industry’s eco-system and to interview subject matter experts for freelance writing assignments. 

The work has been interesting!

Recently, I got to write a consumer workbook, Find Your Purpose, Fund Your Purpose–inspired by Richard Leider, purpose expert and ambassador to the Blue Zones. It’s being used and shared by companies like Prudential that educate clients about funding their retirement and longevity. I’m really glad it’s successful because, though I loved this project, creating it was like giving birth. 

I’ve written about women’s financial wellness, which is gratifying: Making Women Your Financial Ally (for advisors), and Strategies for Women Seeking a Secure Retirement (for clients).

During the pandemic, I studied research commissioned by the Alliance for Lifetime Income (ALI) and wrote about the values and emotions related to people’s financial decisions. This uncovered a big disconnect between what advisors assume their clients are thinking and what clients actually think. We brought that insight to light in many content forms. 

Horsesmouth, a known provider of advisor education programs, offers a Discovery Meeting workshop and I’m “acting the role of the client” in recorded meeting role plays. Later I write a helpful evaluation for the advisors who testify appreciation for the feedback and ideas. 

PRO TIP: advisors, keep your talk time down. Average advisor talk time is ~70% and it’s too much.

THE SPORTS MARKETING PART

Connecticut Open, presented by United Technologies (formerly Pilot Pen tennis, presented by Schick) 

I spent six years at this pro tennis championship in New Haven, Connecticut (a U.S. Open Series event on the WTA tour). Ultimately, I became head of partnerships, responsible for all sponsorships, booths, corporate tickets, and hospitality suites.

I most loved creating promotional programs for corporate social responsibility initiatives. My favorite was pairing KIND snacks, Newtown Kindness*, Shop Rite and NBC CT to celebrate kind kids! At ShopRite stores, on stadium court, in advertising, and on NBC news, we promoted kindness! And Charlotte’s parents honored their daughter and talked about gun violence in TV interviews with the stadium as a backdrop. *[organization honors Charlotte Bacon, Sandy Hook Elementary student]

PRO TIP:  Business gets done in hospitality suites. Be sure your CEO is present. 

World Baseball Classic (Latine audiences – U.S. and Toronto)

“Will you be there for your country?” became our refrain for passionate Latino baseball fans in key markets. I had a leadership and writing role on the agency team that ignited a frenzy in local championship markets.

We achieved all goals using a 360-degree media and promotional strategy (ticket sales, TV ratings, online streams, and apparel sales). 

REGULATED BUSINESSES WELCOME!

I know the drill for getting your copy across teams and through the review process. And I understand the security needs behind your data. 

ADAPTABLE, FLEXIBLE, AGILE 

Happy to write in any voice…as a trusted financial advisor or a talking piece of bubble gum. These days I’m a bot that’s gotten out ahead of AI.

COLLABORATIVE  

Consider me an extension of your business – and I’m always happy to collaborate with your designer.

LOW MAINTENANCE

With or without a team, I take quick direction and follow through on every project to the flawless finale.

BONUS SERVICES

Please connect if you’d like to learn about consulting assignments specific to Sports, Entertainment, and Lifestyle Partnerships

SUPERPOWERS

• Relentlessly optimistic
• Grammar Police: detailed, card-carrying member
• Talent for connecting people, businesses, and ideas

Let’s Get Started!