With input from an insurance sales executive, I was asked to write this article to help readers understand where annuities fit in a volatile market.
Articles, Case Studies, Presentations
Investment News
Ghostwritten byline for Investment News print and digital editions.
Long-Term Care
The assignment was to deliver a series of articles on Long-Term Care (LTC) insurance that would be published to financial professionals. I worked with a financial consultant and together we researched, wrote and edited up to 2,000 words each for the following topics:
- Traditional LTC: Is it Still Valid?
- Understanding Hybrid LTC Policies
- How to Pay for LTC: 8 strategies (with accompanying reference piece)
- LTC Annuities
- LTC Case Studies
Financial Advisor Case Study
My insurance client helped their Financial Advisor partner secure new business. This is the Success Story posted for the company intranet.
About: CT Beer.com promotes the Connecticut breweries and craft beer venues to a highly engaged audience on web and social. Additionally, they offer a ticketing platform for large-scale festivals and local events along with robust event-support services.
My role: Consulted with company founder on language and ideas for b2b sales promotion, event marketing and sponsorship concepts. Wrote several sales presentation templates, cover letters and sell sheets.
World Pro Ski Tour 2018
World Pro Ski Tour needed to launch its social media prior to the 2018 tour season. This is my case study for the project.
Connecticut Open Title Sponsor Search
CT Open (WTA tennis) needed a new title sponsor for the term 2014-2016.
Solution: I have written about 100 of these. The key is to answer “what’s in it for me” as quickly as possible and then provide enough information to support further conversation.
Results: With this presentation, good ideas and a ton of teamwork, United Technologies Corp became the new presenting sponsor for a three year term.
Blog for Marketing Fulfillment Company
- About:
- Ghost-written blog article
- Client – Marketing Fulfillment Company
- Target Audience – Sales & Marketing Execs/Agency Account people
- My role: Captured a need, established authority and provided helpful information
Tech Blog Article/Copyediting
Is your ERP ready for AI?
- About:
- Ghost-written blog article/copyediting
- Client – Technology company
- Target Audience: Chief Information Officers (CIO)
- My role: research, copyediting, ghost-writing, formatting.